The 33-year-old is bringing some luck to National Lottery players with the shoot, which sees her posing with just the famous Lotto balls to protect her modesty.
The campaign celebrates this Saturday’s second special draw where a £10 million jackpot is guaranteed.
Good luck! Kelly Brook strips off for a new campaign to promote this weekend's Lotto draw
The saucy images see the model reclining is a huge pit of colourful Lotto balls, showing off her tanned figure.
With her brunette locks fanned around her and her manicured fingers crossed, the star is completely naked save for the strategically placed balls.
Another colourful shot sees Kelly in slightly more attire as she excitedly leaps out of the sea of numbered balls in a coordinating spotted halter top.
The campaign is to build excitement for this weekend’s draw where as well as the £10 million jackpot, a further 1,000 raffle prizes of £20,000 are up for grabs.
Poster girl: Kelly strikes a pose in a colourful halter top as she gets into the Lotto fever
The draw comes hot on the heels of last Saturday when one lucky ticket-holder scooped an amazing £10 million jackpot and 1,000 players banked £20,000 in the first ever Lotto raffle.
Whilst millions will be hoping Kelly brings them luck on Saturday, the star has been busy sunning herself in Los Angeles this week.
Covered up: Kelly was wearing slightly more clothes on Wednesday as she ran errands in a Los Angeles downpour
On Thursday Kelly revealed that she was getting stuck into a regular exercise programme as she thanked her personal trainer for getting her in shape:
‘On Day 5 of my training regime with @ashleyborden So good to be back in LA and getting into the Groove again’.
Sunshine break: Kelly has been enjoying her time in California as she gets stuck into a new fitness regime
Trainer Ashley Borden soon repaid the compliment as she tweeted about her client’s stamina in the gym:‘@IAMKELLYBROOK you kicked some serious ass today! Battling ropes, TRX, planks, butterfly sit-ups...#Tabata #strength #calorietorcher!’
Making friends: Kelly met up with Elisabetta Canalis and Denver Nuggets player Danilo Gallinari after his team played LA Lakers
On Monday the star headed to the Staples Centre to watch the Lakers play Denver Nuggets in a NBA match up.
Afterwards, Kelly continued the fun as she joined the equally curvy Sofia Vergara and Elisabetta Canalis for some post-basketball partying with George Clooney's ex Elisabetta tweeting a photo of the two of them with Denver's small forward Danilo Gallinari.
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